Produktmanagementor: AI-supported personas

In the age of GenAI, modern AI tools can be used to create virtual users—known as “AI personas”—that accompany product teams throughout the entire development process. They help to deepen domain knowledge, improve ideas, and test feedback. It is particularly exciting to model the emotional characteristics of users in order to better understand their motivations and reactions. This makes it possible to check how new features influence their user journey – and to prioritize the backlog in a targeted manner.

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Thomas Immich shows how AI and humans must interact so that companies can build their own pool of virtual users, which can be used at any time to make informed product decisions. The example of a specific customer implementation shows how well this works.