Better products thanks to AI personas – reality or insanity? Download

In the age of GenAI, modern AI tools can be used to create virtual users – known as “AI personas” – who accompany product teams throughout the development process. They help deepen domain knowledge, improve ideas, and test feedback. It is particularly exciting to model users’ emotional characteristics as well, in order to better understand their motivations and reactions. This makes it possible, for example, to assess how new features affect their user journey and prioritize the backlog accordingly.

Thomas Immich demonstrates how AI and humans must work together so that companies can build their own pool of virtual users for well-founded product decisions at any time. A concrete customer implementation shows how well this works.