Inner piggy meets boss: How UX & Gamification motivates more people to adopt a healthier lifestyle
A healthy lifestyle is all too often the result of a strong will or great discipline. This cries out for everyday struggles against the inner pig dog. Nevertheless, more and more often you also meet people who can’t help but display certain health-promoting behavior patterns – whether in sports, rehab, nutrition or simply during everyday routines. Thomas Immich presented inspiring examples of this phenomenon and showed how these positive effects can be spread by means of UX & Gamification thanks to digital, networked terminals and apps.